Great stories begin in Hamburg
From the Beatles to Beiersdorf and from Fielmann to the Elbphilharmonie, Hamburg is a leading light in culture and business. This city is not just a gateway to the world, it’s the right place to conquer it.
Hamburg from on high
Hamburg is northern Germany’s busy metropolis. It’s also Europe’s third biggest port, the world’s fifth largest maritime cargo hub, and has been singled out by the Financial Times Group as the leading place to do business in Europe. In Bitkom’s Smart City Index for 2019, Hamburg took the top slot. Its work-life balance was rated fourth best in the world that same year by the US company Kisi Inc. So it’s hardly surprising that the tallest and perhaps the most innovative building in northern Europe is reaching for the sky right here, right now.
“As soon as my train pulls into Hamburg – from the main station across the Alster, with Jungfernstieg on the left and the Außenalster on the right – my heart beats a bit faster.”
Hamburg’s citizens are among the happiest in Germany. It’s hardly surprising. The biggest Hanseatic city has so much to offer:
HafenCity: the heartbeat of modern Hamburg
HafenCity is Europe’s biggest and most successful urban design project. Here, the world’s cultural heritage blends with modern living and working. Young, innovative companies, renowned publishing houses, the university, the Elbphilharmonie and award-winning restaurants rub shoulders, and help make this area the new, vibrant heart of Hamburg.
“As a highly ambitious project, the Elbtower is driving responsible innovation and lighting a beacon for Hamburg’s future viability.”